We transform tech and creative companies from promising startups into dominant scale-ups. With skin in the game across 100+ companies, we don't just advise. We build.
From intensive 1-on-1 coaching to complete business transformation.
Weekly 1-on-1 sessions designed to elevate leadership capabilities and drive personal growth.
Learn more →Expert guidance with actionable insights to overcome growth obstacles and capitalise on opportunities.
Learn more →The complete end-to-end growth package. Development, operations, exit planning. All in one.
Learn more →Inspiring talks for conferences and corporate events bringing hard-won growth insights to your audience.
Learn more →Intensive hands-on sessions equipping your team with practical frameworks for growth and execution.
Learn more →Vetted CFO, CTO, CMO, COO, CHRO and CEO expertise 1–3 days per week. Senior leadership without the full-time cost.
Learn more →Discord setup, community growth frameworks and IP-specific positioning for gaming studios and publishers.
Learn more →Real dedicated gamers matched by genre and platform. Structured feedback via Openfront.io and EnclaveLAN.
Learn more →End-to-end event planning and execution. From concept to close-down, led by Geo with 12 years of large-scale event delivery.
Learn more →Document Intelligence, Customer Experience AI, and Operational Excellence, powered by Intelligenta Digital.
Learn more →Best-in-class solutions keeping your operations secure and always-on.
Enterprise-grade backup and disaster recovery. Your critical data always protected and instantly recoverable.
Learn more →Protect your domain reputation and ensure every email reaches the inbox with advanced security tools.
Learn more →Industry-leading security shielding every device in your organisation from modern cyber threats.
Learn more →CRM-native email deliverability for HubSpot. Clean your list, verify every new contact in real time, protect your domain reputation.
Learn more →Conversational forms and surveys that people actually complete. Higher response rates, beautiful design, and deep integrations.
Learn more →We collaborate with best-in-class organisations across gaming, media, tech, and communications.
Join 100+ companies that chose Wicked Sick as their growth partner.
We are the rare breed of growth firm that has actually done what we're asking you to do.
Wicked Sick was born from a simple observation, most growth agencies had never actually built or scaled a company themselves. They sold frameworks borrowed from textbooks and called it expertise.
Craig spent two decades founding companies, backing startups, sitting on boards, and steering businesses through every stage from inception to exit. Along the way, he noticed the same pattern: great founders were being held back not by lack of effort, but by lack of the right guidance at the right moment.
So he built the firm he wished had existed when he was starting out. One with real skin in the game. One that tells you what you need to hear, not what you want to hear. One that measures success in exits and outcomes, not hours billed.
"To make world-class growth expertise accessible to every ambitious founder and executive who deserves it."
Three principles that guide every relationship and every decision.
We invest in your success, sometimes literally. When we take you on as a client, we're all in. Your wins are our wins, and we structure every engagement to reflect that.
We tell you what you need to hear, not what you want to hear. If your strategy has a flaw, you'll know. If your team has a problem, we'll say it. Growth requires truth.
We're not consultants who deliver a deck and disappear. We're partners. We measure success in years and exits, not engagements and invoices.
20+ years founding, scaling, and exiting companies across tech and creative. Backed over 100 businesses as an angel investor and advisor. Craig speaks at conferences, runs leadership workshops, and works directly with clients. His view is that the best advice comes from someone who's actually done it.
12 years operationally delivering the Insomnia Gaming Festival, the UK's biggest gaming event. Founder of EnclaveLAN. Geo lives and breathes gaming community; if you want to build an audience that actually shows up, he's the person to talk to.
Jish makes sure everything we promise actually gets delivered. From IT infrastructure and product rollouts to platform integrations and technical due diligence. He's the person who knows how it works and makes it happen.
Brian works out where AI actually adds value for a business, then implements it. He leads our AI deployments in partnership with Intelligenta Digital, covering automation, data strategy, and intelligent systems. Less hype, more results.
Lewis runs the day-to-day of our community programmes - the moving parts that keep events on track, members engaged, and partners happy. He's the person between the strategy and the actual delivery, which is the most underrated role in any community-led business.
Chloe keeps the back-office running cleanly and the diary running on time. She handles the bookkeeping, manages Craig's calendar, and quietly catches the things that would otherwise turn into expensive problems three months later. The business runs because she does.
Beth shapes how the work shows up in public - the social posts, the campaign content, the long-form pieces that turn what we do into something people actually want to read. She's the difference between a business that does great work and a business whose great work people actually know about.
Whether you need coaching, strategy, or a complete business overhaul. We're ready when you are.
Advisory programmes, fractional leadership, community, PR, growth coaching and AI services. Everything under one roof.
The most successful leaders never stop growing. Whether you're navigating a hypergrowth phase, preparing for a funding round, or simply trying to become a better leader for your team, our Executive Coaching programme creates the space and structure for that growth to happen. Weekly private sessions with Craig, tailored entirely to your challenges and goals.
The difference between a company that plateaus and one that scales is usually strategy, specifically, having someone in your corner who has seen enough companies to know what works and what doesn't. Our Strategic Advisory service gives you direct access to Craig's two decades of experience, network, and pattern recognition. No theory. No templates. Just the guidance that moves the needle.
The complete growth operating system for ambitious companies. We embed ourselves in your business, conduct a full audit of every lever, and systematically build the infrastructure needed to scale, or exit. Business in a Box is our most comprehensive service, designed for companies that are serious about transformation and ready to move fast.
Craig brings two decades of startup wars, scale-up triumphs, and boardroom battles to your stage. No theory. No fluff. Just hard-won wisdom from someone who has built, backed, and exited real companies. Whether it's a keynote for 2,000 delegates or a fireside chat for 20 executives, every talk is tailored, authentic, and genuinely useful.
Intensive, hands-on working sessions that don't just educate, they transform. Our workshops are built for leadership teams and senior groups who need to align, decide, and execute. You'll leave with a clear action plan, a shared team language, and the practical frameworks to implement immediately. Not another set of slides. Real work, real outcomes.
A high-impact, immersive two-day programme for leadership teams built around the Scaling Up methodology. Designed to cut through the noise and give your entire team shared clarity on where you're going, why it matters, and exactly how you're going to get there. You'll leave with a unified vision, a live strategy, and an execution plan your whole organisation can rally behind.
Access board-level executive expertise without the full-time cost. We place vetted, experienced C-Suite leaders into your business 1–3 days per week, giving you the firepower of a CFO, CTO, CEO, CMO, COO or CHRO at the moment you need it most. This is managed engagement, not agency placement: we stay accountable for outcomes, not just presence.
Beyond our core advisory work, we bring specialist expertise in community, gaming, PR, marketing and operational intelligence, delivered through our network of proven partners.
Building a community around a game or IP is one of the most valuable, and most mishandled, things in the industry. We bring hands-on expertise to help studios and publishers build communities that actually thrive: engaged, loyal, and commercially valuable. Led by Geo, who has built and managed communities at scale across some of the UK's biggest gaming events.
Good playtesting isn't just about bug reports, it's about getting your game in front of the right players at the right time and capturing feedback that actually improves the product. We source real, dedicated gamers through our network including Openfront.io and EnclaveLAN, matched to your target audience by genre, platform, and player profile.
Full-service PR and marketing delivered through our strategic partner Boost Communications. Whether you're launching a product, repositioning a brand, or planning a go-to-market campaign, we bring senior PR and marketing expertise to your business without the overhead of an in-house team. Strategy, media relations, and campaign execution, all joined up.
Most leadership teams are flying blind, looking at data that's days old, spread across multiple tools, with no single view of what's actually happening in the business. We build bespoke KPI dashboards aligned to your strategic plan, giving your leadership team real-time visibility on the metrics that actually matter. Built by Craig, tied to your OPSP and Quarterly Rocks.
From concept to close-down, we plan and execute events that achieve real business and community outcomes, not just gatherings that look good on paper. Led by Geo, whose operational background spans 12 years delivering the UK's biggest gaming events, our event services combine commercial rigour with on-the-ground expertise. Whether you're running a product launch, community event, industry summit, or gaming tournament, we handle everything so you don't have to.
AI is not the goal. Better decisions, faster execution, lower operating drag, and stronger customer experiences are the goal.
We use data, analytics, automation, and AI to help ambitious businesses solve real commercial problems, not launch bloated ‘innovation’ projects.
We’re platform-agnostic, commercially minded, and ruthlessly practical. No hype. No science project. Just AI that earns its keep. If it’s the right lever, we’ll show you where. If it isn’t, we’ll say that too.
If documents are slowing the business down, the problem is not paperwork. It’s wasted time, inconsistent data, and approvals stuck in limbo. We turn document-heavy processes into clean, trackable workflows using AI-enabled extraction, routing, and automation.
Most customer journeys break in the same places: slow response times, generic interactions, repeated handoffs, and support teams drowning in repeat work. We use AI to make those journeys faster, smarter, and more relevant without making the experience feel robotic.
As a business scales, friction compounds. Data gets scattered. Forecasts drift. Bottlenecks hide in plain sight. We use analytics, predictive models, and automation to give leadership clearer visibility, better planning, and a more controlled operation.
We don’t start with tools. We start with the commercial problem. Then we map the process, assess the data, choose the right use case, and implement in phases.
Review the current process, data, constraints, and commercial priorities. Identify the use cases most likely to deliver measurable ROI.
Get the data, infrastructure, permissions, and internal ownership lined up so the project doesn’t stall halfway through.
Build, test, integrate, and roll out the solution. Train the people who actually need to use it.
Track performance, refine the solution, expand successful use cases, and keep the gains compounding over time.
Where personal data is involved, governance matters. We design with privacy, security, accountability, and auditability in mind from the start, not as an afterthought. Where appropriate, we work in line with UK GDPR expectations and put the right data processing arrangements in place before delivery begins.
Drop us a message and we'll recommend the best starting point for your situation.
We've hand-picked best-in-class solutions to keep your operations secure, efficient, and running without interruption. Every product we offer is one we'd use ourselves.
Data loss is not a matter of if, it's when. Whether it's accidental deletion, ransomware, hardware failure, or a catastrophic event, your data is your business, and it needs enterprise-grade protection. Our Backup & Restore solution gives SMEs the same level of data resilience that large enterprises rely on, at a price point that makes sense. Set it up once. Sleep soundly forever.
After supporting hundreds of businesses, we've seen data disasters destroy companies overnight, lost client records, wiped project files, encrypted databases. Most of those businesses didn't survive. This solution offers genuine enterprise-grade protection at SME pricing, with zero-complexity setup and near-instant recovery times.
Your emails are the lifeline of your business, but without proper authentication, they're ending up in spam folders, or worse, being used by attackers to impersonate your brand. Our Email Security & Deliverability service solves both problems simultaneously: ensuring your legitimate emails always land in inboxes, while locking down your domain against spoofing and phishing attacks.
We've watched companies lose thousands in sales because their cold outreach never reached prospects, or worse, had their domain blacklisted after a phishing attack. Email is still the highest-ROI channel in business. Protecting and optimising it is non-negotiable. This solution handles both the security side and the deliverability side in one unified service.
Your team is your biggest cybersecurity risk, not because they're careless, but because attackers are relentless and increasingly sophisticated. ESET Endpoint delivers industry-leading threat protection across every device in your organisation without degrading performance or creating friction. It runs quietly in the background, and your team won't even notice it's there, until it saves you from a breach.
ESET consistently outperforms all major competitors in independent lab testing (AV-TEST, AV-Comparatives) while registering the lowest performance overhead in its category. Your team stays protected without ever noticing a slowdown. The centralised management console means your IT admin (or we) can oversee every device in the business from a single dashboard, no more chasing down unprotected laptops.
Your HubSpot CRM is quietly filling with dead, invalid, and dangerous email addresses, and every one you send to is damaging your sender reputation. BounceIQ plugs directly into HubSpot via native OAuth and cleanses your entire contact list on activation, then verifies every new contact in real time. No CSV exports, no Zapier workarounds, no credit systems. Just clean data and emails that actually reach the inbox.
Email lists decay at roughly 25% per year. A bounce rate above 2% triggers warnings from Gmail and Outlook, above 5% and your domain can be blacklisted entirely. BounceIQ solves this at the source, inside HubSpot itself, with 99.5%+ verification accuracy. Unlike standalone tools that require you to export and reimport data, BounceIQ writes results directly back into your CRM. It's the cleanest, most friction-free solution in the market for HubSpot users.
Most forms are forgettable. Typeform is different, conversational, beautifully designed, and built to maximise completion rates. Whether you need a lead generation form, customer feedback survey, onboarding questionnaire, or event registration, Typeform turns data collection into an experience people actually enjoy. As an authorised reseller partner, we supply, configure, and integrate Typeform into your existing workflows.
Typeform consistently outperforms traditional forms on completion rates, often by 2–3x. The conversational format reduces form fatigue and feels natural on mobile. For businesses that rely on data collection (lead gen, feedback, research, onboarding), the quality of responses you get from Typeform versus a standard HTML form is markedly better. As a reseller partner we can supply licences at competitive rates and configure everything for you.
Every business is different. We'll assess your setup and recommend exactly what you need, nothing more, nothing less.
Free, no-strings-attached tools to assess your domain security posture, your email deliverability, and your readiness for what's coming. Run them, get a real number, and we'll tell you exactly what to do with it.
Enter your domain. Within seconds you'll get a security score covering SPF, DKIM, DMARC, BIMI, MTA-STS and TLS-RPT - the records that decide whether your emails actually arrive, whether your domain can be spoofed, and whether you're invisibly bleeding sender reputation. We use this same scan on every new client engagement.
A number on its own doesn't move the needle. Here's how to read what just came back, and what to prioritise first if you're scoring under the threshold.
Authentication is locked down. Stay on monitoring, watch for new sub-domain sprawl, and consider BIMI for inbox brand visibility.
Records exist but have gaps - DMARC likely on p=none, no enforcement. Spoofers can still impersonate you. Tighten in 2 weeks.
Your domain is probably already being abused. Phishing campaigns using your name are landing in someone's inbox right now. This is a 48-hour fix, not a quarterly project.
Book a 45-minute posture review with Craig. We'll walk through your scan results, tell you what fixing the gaps actually costs, and leave you with a one-page action list. No pitch deck.
Honest takes on growth, leadership, security and AI - written by people actively running them, not pulled from a content calendar. Short, sharp, no fluff.
Tell us where you are and where you want to be. We'll take it from there.
Ready to start the conversation? Click below to open our enquiry form, we respond to every message within 24 hours.
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