Gaming & community

Community, playtesting and events for game studios

Building a community around a game or IP is one of the most valuable, and most mishandled, things in the industry. We help studios and publishers build communities that thrive, get their game in front of the right players before launch, and run events people actually turn up to.

Led by people who've run some of the UK's biggest gaming events.

Who it's for

This is for you if…

  • You're a studio building a player community before or after launch.
  • You're heading into Early Access, a beta or a full launch and need real player feedback first.
  • You need launch coverage without hiring a full-time PR team.
  • You're planning a community event, tournament or launch and want it run properly.
What we offer

Build the audience. Then show up for it.

01 · Community

Community advisory and Discord architecture

Discord server setup, configuration and moderation strategy, community growth frameworks and content calendars, IP-specific positioning, moderator training and community health reporting.

Priced on application
02 · Playtesting

EnclaveLAN player playtesting

Real, dedicated gamers from EnclaveLAN and partner networks, matched by genre, platform and player profile. Structured feedback sessions with quantitative and qualitative reporting, NDA-covered for pre-release titles.

Priced on application
03 · With Boost Communications

Gaming PR and marketing

PR strategy and media relations, brand positioning and messaging, campaign planning and go-to-market, spokesperson training, and press releases for launch and post-launch coverage.

Priced on application
04 · Events

Live event management

From concept to close-down: venue sourcing, suppliers, budget, programme and run-of-show, on-site operations and staffing, registration and ticketing, and post-event reporting. Launches, community events, summits and tournaments.

Priced on application
How we work

Players first, always

01

Know the audience

Who your players are, where they gather and what they want from you.

02

Test with real players

Get the game in front of the right people early and find the friction before launch day does.

03

Build the home

A Discord and community structure with moderation that scales with your audience.

04

Make noise, in person

PR and live events that turn a community into an audience that shows up.

Why work with us

We've run the biggest rooms in UK gaming

Michael "Geo" Lambert, our Operations Director, spent 12 years operationally delivering the Insomnia Gaming Festival, the UK's biggest gaming event, and founded EnclaveLAN. PR and marketing come through our partner Boost Communications.

Need help with the business behind the game? See our strategic advisory.

FAQs

Good questions

Can you set up our Discord from scratch?

Yes. We design the server structure, roles, permissions and moderation strategy, then train your moderators and community manager so it keeps running after we hand over.

Where do your playtesters come from?

Real, dedicated gamers from our network, including EnclaveLAN and partner networks, matched to your target audience by genre, platform and player profile.

Can you playtest an unreleased game?

Yes. Sessions for pre-release titles are covered by NDA.

Who runs the events?

Michael "Geo" Lambert, our Operations Director, who spent 12 years operationally delivering the Insomnia Gaming Festival and founded EnclaveLAN. We handle everything from venue and suppliers to run-of-show, staffing and ticketing.

Who handles PR?

PR and marketing are delivered with our strategic partner Boost Communications, covering PR strategy, media relations, campaign planning and launch and post-launch coverage.

How much does it cost?

Every studio, launch and event is different, so all gaming and community work is priced on application. Tell us what you're planning and we'll recommend a starting point.

Get in touch

Tell us what you're launching

Send us a few lines about your game, your community and your timeline, and we'll come back with a plan.