Strategic advisory

Executive coaching and strategic advisory for founders who want to scale

The difference between a company that plateaus and one that scales is usually strategy, and having someone in your corner who has seen enough companies to know what works. Work directly with Craig on your leadership, your board, your plan and the numbers that prove it's working.

No theory. No templates. Just the guidance that moves the needle.

Who it's for

This is for you if…

  • You're a founder or CEO navigating rapid growth, a fundraise or an exit.
  • Your company has grown, but the leadership team isn't pulling in the same direction.
  • Decisions run on gut feel because your data is days old and spread across tools.
  • You're facing a strategic crossroads and want someone who's been there before.
What we offer

Four ways to work with Craig

Pick the one that fits the problem in front of you. Most clients start with one and add another as they grow.

01 · One-on-one

Executive coaching

Weekly 60-minute private sessions with Craig, a personalised leadership growth roadmap, WhatsApp support between sessions and monthly progress reviews.

For founders, CEOs and senior leaders at an inflection point.

Priced on application
02 · Strategy and board

Strategic and board advisory

Bi-weekly 2-hour strategy sessions, async advisory hours, board meeting preparation and support, market and competitive positioning, investor introductions and due diligence support for funding rounds.

Priced on application
03 · Intensive

2-day growth strategy sprint

Two full facilitated days for leadership teams of 4 to 15, built around the Scaling Up methodology: vision, mission and values, 90-day and annual priorities, and the meeting rhythm to hold everyone to them.

Priced on application
04 · Operations

KPI dashboards

A KPI selection workshop with Craig, then a live dashboard tied to your One-Page Strategic Plan, Quarterly Rocks or OKRs, connected to the tools you already use. One source of truth, investor-ready at any time.

Priced on application
How we work

From gut feel to a plan everyone follows

01

Find the real problem

We start with where you are, not a framework. The first call is about what's actually holding the business back.

02

Agree the plan

A clear strategic roadmap with 90-day priorities the whole leadership team understands.

03

Measure it

A small set of KPIs, owned by named people, visible to the leadership team in one place.

04

Keep the rhythm

Regular reviews and recalibration, so the plan keeps up with the business.

Why work with us

Skin in the game, not slideware

Craig Fletcher has spent 20+ years founding, scaling and exiting companies, sitting on boards, and backing over 100 businesses as an angel investor and advisor. That's the pattern recognition you get access to: what works, what doesn't, and what's coming next.

Want AI in the mix too? See our AI consultancy.

We don't just advise. We build.
FAQs

Good questions

What's the difference between executive coaching and strategic advisory?

Coaching is about you as a leader: weekly one-to-one sessions on your decisions, your team and your own growth. Advisory is about the business: strategy, fundraising, board preparation and market positioning. Many founders start with one and add the other.

Do you sit on boards?

Craig has sat on many boards over two decades. Strategic advisory includes board meeting preparation and support, and we'll talk through a formal board or advisory role on the first call if that's what you need.

What is Scaling Up, and do we have to use it?

Scaling Up is a methodology for aligning a leadership team on vision, priorities, KPIs and meeting rhythms. Our 2-day growth sprint is built around it. If you already run OKRs, we work with those instead.

Can you build our KPI dashboard if our data is spread across lots of tools?

Yes. That's the usual starting point. We pick the handful of KPIs that matter, connect the tools you already use, and give the leadership team one live view tied to your plan and quarterly priorities.

Who will we actually work with?

Craig Fletcher, directly. Craig has spent 20+ years founding, scaling and exiting companies and has backed over 100 businesses as an angel investor and advisor.

How much does it cost?

Coaching, advisory, the 2-day sprint and KPI dashboards are priced on application, because scope varies a lot by company. Book a call and we'll recommend the best starting point.

Book a call

Let's work out where to start

Pick a time with Craig below.

Prefer to write? Send us an enquiry or visit our contact page.